From its humble beginnings in 1906, New Balance has stood for heritage and quality. What started as a small athletics company in Boston, Massachusetts, is now a global pioneer and one of the largest sportswear brands in the industry. Innovating through the decades but championing tradition, New Balance continues its fearlessly independent legacy with products that blend both function and fashion – producing cult sneakers with the performance you need and the style you want. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. A big part of that is maintaining five manufacturing facilities here in the United States where we continue to produce shoes and apparel that meet the standards we've employed for more than 100 years. We have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.