Swatch Serves Up Neon Summer Vibes
Just in time for summer, Swatch launches a new collection stacked with neon brights and playful details ready to add a fun pop of color to wrists! Early days Swatch icons CHRONO GRAND PRIX (SCJ101), TECHNO SPHERE (GK101), CHRONO WHITE HORSES (SCW100), and SKYCHART (GN705) inspire the new Swatch NEON Collection.
Four fresh Swatch NEON designs tap into future nostalgia by capturing the liberating provocation of the eighties and nineties eras while taking it to a whole new level with bigger sizes, biosourced materials, and vivid neon colors that exude an instant hit of feel-good energy. While long-time Swatch fans will undoubtedly appreciate the nods to the original designs, the collection also promises to appeal to a new generation of fashion-forward customers who crave the same joy and playfulness.